Bonnie
Xu
From click to “aha!”
Hi, I'm Bonnie, a product and digital designer crafting intuitive experiences that turn complexity into clarity
Nice to meet you
Domino's
UI/UX Designer
Jan 2024 - Oct 2025
Product & UX at global scale—core page redesigns, modular landing pages, and gamified experiences focused on clarity, conversion, and reuse.
Website UI
Website UI
Website UI
A/B Test
A/B Test
A/B Test
UX Research
UX Research
UX Research
Core page redesigns and modular system for Domino's Australia—boosting conversion and enabling global rollout.
Product Design
Product Design
Product Design
Interaction Design
Interaction Design
Interaction Design
UX/UI
UX/UI
UX/UI
Animation
Animation
Animation
Gamification Series
Designed playful, repeatable engagement mechanics for Domino's—Mystery Deal, Flip Card, and Calendar reveals that lifted interaction and drove repeat visits.
Entain
Digital Designer
Jun 2022 - Jan 2024
Digital and campaign design—eDM systems, promotional creatives, and logos.
Social Design
Social Design
Print Design
Print Design
Visual Design
Visual Design
Branding
Branding
Social Design
Social Design
Print Design
Print Design
Visual Design
Visual Design
Branding
Branding
Logos, eDM systems, and campaign assets for Entain—visual identity and digital communications across sports betting and entertainment brands.
Ray White
Graphic Designer
Sep 2021 - Jun 2022
Social Design
Social Design
Social Design
Print Design
Print Design
Print Design
Visual Design
Visual Design
Visual Design
Branding
Branding
Branding
Early brand and marketing work. Social posts and flyers designed for consistency and quick turnaround.
Freelance
Web Designer
Oct 2019 - Present
Website Design
Website Design
Website Design
UX/UI
UX/UI
UX/UI
Responsive Design
Responsive Design
Responsive Design
Visual Design
Visual Design
Visual Design
Website design for Digital Accord, Pixel Touch, KOI Seafood, and FX Cosmetic. Modern layouts with clear conversion paths.
Testimonials
Testimonials
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.
David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's
Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.
As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.
Celene Grantham
Digital CX Design Lead
Domino's
Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.
Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.
It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.David Toleman
Lecturer - Diploma of Graphic Design
Tafe
Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.
Brenton Queen
Head of Digital Experience Design
Domino's
I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.
Rachel Khoo
Group Head of Digital Experience
Domino's